Clients and Projects
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The Ellen MacArthur Trust Skandia Round Britain Voyage
The Ellen MacArthur Trust Skandia Round Britain Voyage involves 85 young people across 17 legs, sailing the 48 foot yacht Scarlet Oyster the 2000 nautical miles around Britain on a four month voyage stopping at 17 ports around Great Britain including; Brighton, Dover, London, Ipswich, Hull, Newcastle, Edinburgh, Aberdeen, Inverness, Glasgow, Belfast, Douglas, Liverpool, Cardiff, Torquay and Southampton, finishing in Cowes on 13 September. As with all of the Trust’s activities, it will focus on rebuilding the young sailors confidence and most importantly, having fun. Throughout the voyage the young people will be returning to the paediatric oncology wards of the hospitals in which they were treated in to inspire and encourage those currently undergoing treatment for cancer with stories of their adventures and experiences on the high seas with Ellen MacArthur Trust. Into the blue is managing all aspects of communications regarding the Voyage and has been involved in the website build, online media centre, boat branding and all marketing materials. New tracking technology is being used to engage and inform people following the Voyage as it travels around Britain, and each young person has their own Twitter account and blog. A You Tube Channel has been set up to share the daily videos from the site and people can also stay in touch with the Voyage via Friends Connect.
http://www.roundbritain.org >
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Ben Ainslie, triple Olympic gold and silver medallist
Company director Jo Grindley is the personal publicist and sponsorship manager for triple Olympic gold and silver medalist Ben Ainslie. Jo has negotiated and managed all sponsorship agreements for Ben since 2001, seeing him successfully secure his second gold medal at the Athens Olympics, and his third gold on the 2008 Beijing Olympic Games. Into the blue look after all Ben’s press and general management, and worked with OC Vision to create Ben's new website www.benainslie.com, continuing to manage and update this site.
http://www.benainslie.com >
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Shirley Robertson, double Olympic gold medallist
Shirley Robertson was the first British athlete to win consecutive gold medals at the Olympic Games in Athens 2004. Into the blue has worked with Shirley since 2000, securing sponsorship for Shirley's successful bid for a second gold medal at the Athens Olympics and has again secured her sponsors for the 2008 Olympics. Into the blue manage all content on www.shirleyrobertson.com. All media enquiries for Shirley Robertson are managed by Into the blue.
http://www.shirleyrobertson.com >
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Mike Golding Yacht Racing
Into the blue work with Mike Golding Yacht Racing to promote his new Yacht, Ecover III. Into the blue will be working proactively on the future PR plan to keep Mike and his sponsorship profile at a high level before the start of the Vendee Globe 2008-2009. Mike Golding will be completing unfinished business when he sails Ecover III in the Vendee having finished 3rd and 7th on previous occasions.
http://www.mikegolding.com/ > http://www.vendeeglobe.org/en/ >
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Discover Ireland
Discover Ireland is the main sponsor of the Galway stopover for the Volvo Ocean Race. The client brief was to promote Ireland and the Galway stopover to the UK sailing community as a tourism destination, thus driving footfall from this primary target audience. Into the blue devised an impactful campaign which featured the seven crews of the Volvo Ocean Race who have travelled a gruelling 35,000 nm to get to Ireland. The campaign was entitled ‘For a welcome only Ireland can offer, how far would you go?” A section of www.discoverireland.com was dedicated to the promotion – the main feature being a ‘save the date’ video which Into the blue produced in-house highlighting the contrast of those competing in the extreme conditions of the Volvo Ocean Race, to the warm and friendly welcome they would receive in Ireland. A competition was developed to capture data and drive traffic to the website. A through above the line campaign including direct marketing, posters, e-zines and advertising was created to bring together all the elements of the promotion and again, maximise traffic to the Discover Ireland website.
http://www.discoverireland.com >
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Green Dragon Racing Team
Lucy Harwood from Into to the blue is the travelling press officer for the Green Dragon Racing Team entry into the Volvo Ocean Race 2008/09. Into the blue have developed a new website for the team, and worked to create a brand identity for the team.
http://www.greendragonracing.com >
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Alex Thomson Racing
Into the blue work with Alex Thomson racing to maximise PR coverage for Alex’s sponsors, including title sponsor HUGO BOSS, and increase his presence in the national and international arena. At the age of just 25 years, Alex became the youngest skipper to win a round-the-world-race. After this amazing achievement, his success continued, including smashing the 24 hour world distance record for a 60ft monohull yacht and the 24 hour monohull world speed record. This year he proved he is a serious British contender for a podium place in the world’s toughest sailing race – the Vendee Globe - when he came 2nd in the Barcelona World race.
http://www.alexthomsonracing.com >
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JPMorgan Asset Management
In December 2005 Into the blue were appointed by JPMorgan Asset Management to maximise media coverage of the JPMorgan Asset Management Round the Island Race, the third largest sporting participative event in the UK, sailing’s equivalent of the Flora London Marathon. Our results have increased media coverage of the event by over 50% in the past 2 years. Into the blue has been retained to manage the media and PR for this spectacular Isle of Wight event in 2008 and have produced a sailing strategy to increase their sponsorship of sailing in the UK.
http://www.roundtheisland.org.uk >
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Volvo Car UK
Into the blue has worked with Volvo Car UK since 2000, delivering day to day press & PR, research and consultancy for the Volvo Sailing programme's. In November 2006 we became Volvo Car UK's sole sailing sports marketing agency, responsible for the activation and promotion of Volvo's large portfolio of sailing sponsorships in the UK. Volvo is one of the biggest sponsors of sailing, both in the UK and globally, supporting everything from the grass roots of the sport to Olympic medallists through Team Volvo for life, and the Volvo Ocean Race. Other Volvo sailing sponsorships include the Volvo RYA Keelboat Programme, Volvo Musto Optimist Championships and the Volvo RYA Champion Clubs scheme, along with supporting sponsorships of the JPMorgan Asset Management Round the Island Race and Skandia Team GBR.
http://www.volvocars.co.uk/sailing >
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Volvo Eco Challenge
The Volvo Eco Challenge is a new inspirational project which has been set up to help sailing clubs become more environmentally friendly, with £20,000 of grants available for Volvo RYA Champion Clubs.
Sailing Clubs have a legal duty for waste, pollution and contamination that their members and visitor activities produce. Research has proven that sailing clubs around the UK are struggling to comply with current environmental legislation; and with wildlife under constant pressure from climate change, human development and disturbance this is an important issue which needs addressing.
The scheme which is sponsored by Volvo Car UK Ltd and supported by The Green Blue will provide individual grants of between £100 - £1000 to Champion Clubs for a project carried out by young people aged between 10-16 who undertake an environmental initiative at their club.
For more information download the Volvo Eco Challenge booklet or email ecochallenge@intotheblue.biz
http://www.volvocars.co.uk/ecochallenge >
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BT
For 2008 Into the blue will support in the event management of two of BT’s events. BT is the title sponsor for one of the UK’s biggest annual music events – The Isle of Wight Festival. Into the blue organise the logistics, travel, entertainment and accommodation for 400 BT corporate clients over the three days. Into the blue also organise BT’s corporate sailing days during Cowes Week.
http://www.bt.com >
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Navigate Solutions
Navigate Solutions acquired the Isle of Wight’s largest telecoms specialist, Island Telecom in December 2008 and became the only Island company to offer businesses a complete solution for all their IT and telecoms requirements. The company turned to Into the blue to manage its internal and external communications, the rebrand of Island Telecom and its website, key messaging, Q&A documents to ensure consistent messaging, press releases and engaging advertising materials. Navigate Solutions now provides comprehensive, big business IT services for the SME’s on the Island, providing best in business service levels and technical expertise. Since the acquisition Navigate have won an number of high profile accounts and had a number of enquiries through them.
http://www.navigatesolutions.co.uk >
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Yacht Boot Company
Into the blue were contracted by Yacht Boot Company in September 2008 to re-introduce the product to the media and to build on its existing and excellent reputation. The boots have been modified and offer improved comfort and warmth, as well as the ability to 'wick' away moisture, keeping the feet dry.
http://www.yachtboot.com/home.php >
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North Sails UK
Into the blue has been appointed by North Sails UK to co-ordinate their public relations. Almost every technical advance in modern sails has come from North Sails UK.
http://www.northsails.co.uk >
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