We managed the event activation at the Virgin Kitesurfing Armada for FatFace
We delivered an amazing weekend of activation for our client FatFace - including FatFace parkour sessions, Wildlife workshops, the FatFace family zone and the FatFace chill out zone. We had the giant deckchair with a social media campaign, driving fans to the FatFace Instagram channels. Not to mention the FatFace store hut, with all the latest seasonal clothing on sale. We were proud to build and design most of our store hut from recycled or reclaimed wood and pallets.
On the water at the event itself, British kitesurfers ruled the waves at the British Kitesurfing Championships on Hayling Island
Kitesurfer, Tom Bridge (16) that Into the Blue managed, took the top spot at the British Kitesurfing Championships on Hayling Island last weekend, 10th and 11th June.
The event, which took place during the famous Virgin Kitesurfing Armada festival, saw some of the UK's top kitesurfers take to the water in the grueling two day long competition.
Perfect kitesurfing weather, the weekend's strong winds made for a highly competitive event. Tom Bridge – who is only 16, yet took on fully grown men in the competition - thought the conditions on the water were in his favour though, saying: "The conditions have been great this weekend. It's been such a good event for me, and I felt like I delivered a really solid final performance. To come away with a win was brilliant."
Tom Bridge has recently signed to Red Bull and gained the support of international lifestyle retailer, FatFace along with the rest of his superstar family.
"For Team Bridge it is great to be newly supported by FatFace," said Tom. "They've come onboard as a family sponsor, but also supporting the Youth Academy that we run."
The FatFace Ambassador Programme – of which Team Bridge and their youth academy are a part – has been announced as part of the retailer's summer campaign to promote life outside the 9-5. The programme is complimented by the launch of this season's incredible competition to win everything you need to have an awesome summer – a prize package worth over £10,000, including £1,500 of FatFace clothing, a holiday, £1,000 spending money, festival tickets, camping gear, SUP boards, apple watches and a Go Pro, just to name a few.
To be in with a chance of winning, head to www.fatface.com/competition to enter.