FatFace Shopper Marketing Campaign

With a busy tourist venue in Cowes, our retail client, FatFace, asked Into the Blue to develop a short term, innovative way to drive footfall to the local store.

With a busy tourist venue in Cowes, our retail client, FatFace, asked Into the Blue to develop a short term, innovative way to drive footfall to the local store.

With thousands of visitors to the town and its sailing festivals during early August, we targeted existing and potential FatFace customers with the Into the Blue designed, Golden Ticket Initiative.

Our FatFace crew handed out ‘Golden Tickets’ to the tourists on the High Street and Parade every day of the event. This was also boosted by a door-to-door leaflet drop by the Into the Blue team.

Each flyer directed potential FatFace customers to the store to take part in an in-store lucky dip. There was a prize every time – including the top prize of a SUP Safari Adventure. The initiative enabled a form of data capture for FatFace, and as a brand that really cares about their local community – offered something for the local audience.

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We didn’t just stay on land though! We took to the water in our FatFace RIB to hand out FatFace goodie bags to keen sailors or water users, creating a great brand experience. We put a golden ticket in every goodie bag so that we’d get plenty of water lovers through the FatFace doors too, which worked really well – so well, in fact, that the winner of the grand prize was one of the sailors who received her golden ticket on the water!

Across the course of the week, we drove an extra 650 people to the store using the Golden Ticket Initiative.

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