Into the Blue appointed by Eroica Britannia to deliver their marketing campaign.

Into the Blue welcomes new clients

We're proud to announce that we have been appointed by Eroica Britannia to co-ordinate their marketing communications in the lead up to the 2018 event.

The Eroica Britannia cycle festival is based on the original L'Eroica cycle ride held every year in Gaiola, Tuscany, since 1997: a celebration of the "heroic" days of good old-fashioned cycling. It is billed as the 'Great British Adventure'. The three-day family festival held in the stunning Peak District offers camping, food, bars, music, film, a fairground, retro bike stands and vintage clothes stalls as well as a series of rides through the Peak District. 

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FatFace adventures

We reflect back on a very successful summer for our client FatFace. We delivered shopper marketing campaigns for a number of stores, called the "Golden Ticket Initiative", delivering fun brand experiences and data capture.

In addition, we designed and delivered a number of experiential events across the UK. A highlight was our fantastic artist Andy MacGregor working with us to apply the FatFace children's clothing designs to mini beach huts in Dartmouth. Thousands of positive brand experiences were created for visitors to the Regatta through encouraging families to join in and add their artwork to the beach huts.

We received some fantastic feedback from visitors across all of our events: "In my personal opinion, this is the most successful stand - it offered something new for the younger generation. Brilliant, 10/10" - Paul Thompson, Dartmouth Regatta.

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Is video the most popular content marketing tool?

Video is increasingly becoming the most popular form of content for consumers. We are encouraging our clients to embrace the new, and deliver powerful messaging via film. This year video will account for 69% of all consumer internet traffic. Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

43% of people want to see more video content from marketers.

51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

Take a look at some of the recent films we have produced:

The Isle of Wight Council's regeneration project, watch the video here

And UKSA's latest video about them, watch the video here Alongside our production partner Helical Productions

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A successful project for the Ellen MacArthur Cancer Trust:

We managed the communications for the Ellen MacArthur Cancer Trust's Round Britain 2017 project - reaching over 30 million people in print, online and social.

Key PR placements included:

  • Sky News Sunrise live in studio
  • London Live, live in studio
  • Multiple BBC and ITV regional broadcast (12 in total)
  • 3 x BBC News online features
  • FT print and online
  • STV online

326 clippings about the voyage have been gained. In addition BBC Children In Need and Countryfile Ramble have all completed features with the young people and these will air later in the year.

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In the Design Studio

This month, the Into the Blue design studio has been busy with a variety of graphic projects. We have produced an infographic for the Offshore Wind Industry Council, through ITB client, MHI Vestas, illustrating the benefits of Offshore Wind, and entitled 'The Offshore Wind Sector Deal: Transforming People, Places and Power'. The graphic was produced to be used at the Conservative Party Conference and other events, leading up to Offshore Wind Week in November.

We have also delivered a large graphic project for the Ellen MacArthur Cancer Trust, creating a graphic display for the finish of their Round Britain voyage at Largs Sailing club. The six boards show a visual journey of the activations behind the #Tell9People messaging, incorporating a showcase of outcomes in both traditional and social media, which Into the Blue's PR team facilitated throughout the four month adventure. One of the primary aims of the Round Britain was to spread the word of the Trust, and we were delighted to have contributed to such an impactful journey.

Other projects in the design studio included graphic design artwork for the RC44 Class as they continue their global tour. In addition, our website is in the middle of a re brand, and we look forward to launching this towards to the end of the year.

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