New Projects, New Clients

We are pleased to announce Ethical Power, one of the largest UK brands in the solar energy sector, as a new client for 2017. The nationwide energy brand, who are building and maintaining numerous sites over the UK, have appointed us to work with them to develop their brand through consultancy and a bespoke marketing campaign.

We have also recently been appointed to work on a key marketing communications project for MHI Vestas, a major producer of offshore wind turbines.

We are delighted to be expanding our client base into the engineering sector.

Into the Blue's Gabby is on her way to Muscat, Oman to work with Oman Sail on their Sailing Arabia - The Tour Project. EFG Sailing Arabia – The Tour delivers high level racing and attracts top amateur and professional sailors from four continents in one of the most beautiful sailing destinations in the world.

After time working alongside the Oman Sail team at their offices in Muscat, Gabby will then travel with The Tour to Sohar, Khasab, Abu Dhabi, Doha and Dubai.

Into the Blue industry tips

Video is BIG in the social media industry today. How often do you scroll through your news feed and a video automatically plays? All the time? That is because Twitter, Facebook and Instagram offer autoplay as a feature.

Do you use video on your channels? If so, have you thought about adding subtitles to your videos to users to watch in a place where they may not be able to have the accompanying sound?

Lastly, have you tried using Facebook live? You can broadcast to your followers in real time for free. A study found that viewers spend three times as much time watching live videos than videos than those which aren't broadcasting in real time. 

Live video content is on the rise - in fact, 14% of marketers experimented with it in 2016 and 43% plan to use interactive video this year.

Please do get in touch with us if you would like to discuss videos for your business. 

Email: gail.willows@intotheblue.biz

Our latest work

Long-term client, the Ellen MacArthur Cancer Trust, launched a very special new project in January. Round Britain 2017 will see 100 young people in recovery from cancer taking part in an extraordinary challenge - sailing around Britain in a national relay, celebrating achievement and realising potential. The launch was supported by over 20 MPs at a Parliamentary reception. We look forward to continuing our work with the Trust managing the project's communications throughout Round Britain 2017.

We have been assisting UKSA with their appointment as delivery partner to The1851 Trust's Go Sail! project. Launched at Land Rover BAR's headquarters in Portsmouth, the scheme is set to offer 2,000 14-16 year-olds living in the Solent area an introduction into the sport of sailing, hands-on experience of working with a professional sports team and STEM learning experiences.

Double Olympic medallist and Team Volvo sailor, Hannah Mills, hosted an evening in her local town of Cardiff, to offer an insight into the life of an Olympic athlete. We supported Hannah with graphic design work for the event.

In the news...

Here are just a few examples of our clients featuring in mainstream and specialist media over the last month. We have spent over 10 years building up an invaluable base of contacts in the media and pride ourselves on supplying stories that are consistently used by all sectors of the media.

35th America's Cup

The ultimate fan experience in Bermuda! The organisers of the America's Cup World Series UK have put together hospitality packages for supporters of the British team and the America's Cup to come to Bermuda for the ultimate experience. Based out of the Royal Bermuda Yacht Club supporters can experience on-water race viewing on board a luxury 72' boat 'Majestic Lady' with all-inclusive hospitality. 

For more information visit: www.britannia-hospitality.com

Alex Thomson

Finally, we would like to offer our congratulations to British sailor Alex Thomson on his second place in the iconic Vendée Globe Race. In addition, Alex smashed the monohull single handed 24 hour distance record; an inspiration to us all!