Into the blue is an integrated sustainability, marketing, design and digital communications agency.
Through our work in sports marketing and communication we have laid the foundation for integrating sustainability at the heart of these projects.
With our roots in sport sponsorship and communication, over the last decade we have delivered award winning campaigns for a range of sports teams and athletes.
Into the Blue’s core team have been instrumental in developing award-winning sustainability projects and are passionate about bringing the marine industry to the conversation.
We work for clients on marketing campaigns including branding, experiential and events, communications and social, through to sponsorship and partnerships. We are specialists running campaigns in the lifestyle, sport and renewables/technology sectors.
No client is the same but every single brand or individual we work with matters. We throw ourselves into understanding the brand and audiences to the core - as if we were a member of their in-house team - and, because of this, we deliver the right results.
Our projects have won Hollis / UK Sponsorship Awards for sustainability, and the Best Use of Sponsorship/PR, alongside a Sport Industry Award for Sustainability Initiative of the Year.
MarineShift360 is a new marine industry collaboration that is delivering a bespoke life cycle assessment (LCA) tool to help the industry take responsibility for the environmental impacts of their products.
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Into the Blue are supporting the Ellen MacArthur Cancer Trust by running the communications and PR for the project over a national scale from the initial public launch, which included a social media teaser campaign and strong regional and national coverage, through to the finish back in Largs at the end of September.
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Into the Blue designed and managed a brand refreshment for the highly prestigious RC44 Class.
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Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.
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Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.
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Into the Blue created stand graphics and printed materials for the RYA British Youth Sailing stand at the RYA Suzuki Dinghy Show 2016
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Into the Blue managed the PR in the lead-up, during and subsequent to the event in which the Ellen MacArthur Cancer Trust received the keys to their new, specially adapted yacht. We also managed the media attending the event.
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Into the Blue managed communications for UKSA, coordinating their PR and Social Media, during their three years as official charity of Aberdeen Asset Management Cowes Week. In 2016, the partnership made it a hat-trick of successes for the event.
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Into the Blue managed the press in the lead up to and on the day of HRH Prince Philip's Visit to Spinlock.
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Into the Blue managed the communications for UKSA in the launch of their new careers initiative 'Women into Sailing'.
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Into the Blue created the marketing materials for UKSA's Go Sail programme in partnership with the 1851 Trust.
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Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.
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Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!
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Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.
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Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.
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The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.
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Into the Blue were responsible for the creation of posters and adverts to publicise the Silverstone Time Trial Challenge in its inaugural year.
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Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.
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Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.
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Into the Blue design and manage Volvo Car UK’s activation of its sponsorship of Aberdeen Asset Management Cowes Week.
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The Round the Island in 80 years was a project activated for J.P. Morgan Asset Management in relation to their sponsorship of the Round the Island Race. The activation centred on celebrating the 80th anniversary year of the Race. Into the Blue were tasked with creating a project which celebrated this milestone, created additional media coverage, involved the Race public and had a charitable angle.
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As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.
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The Optimist is one of the most popular starter boats and provides young sailors with the opportunity to learn and develop their sailing skills, helping them on their sporting journey.
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Ahead of summer 2012, Into the Blue developed the ‘Sail for Gold’ game for Volvo along with the RYA.
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In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.
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The #raceforall social media campaign was a new initiative for the 2013 J.P. Morgan Asset Management Round the Island Race. The ‘Race for all’ ethos was the key message for the campaign, the activation used the Race’s official social media platforms to help build a race community.
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The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.
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2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.
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Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.
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Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.
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Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.
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Into the Blue hosted a press lunch with Dame Ellen MacArthur at the Trust’s annual BT Tower fundraising day.
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Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.
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Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.
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Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.
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Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.
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Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.
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Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.
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Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.
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Following many successful hospitality programmes for J.P. Morgan including the 34th America’s Cup World Series, Into the Blue activated J.P. Morgan’s title sponsorship of BAR’s 2014 Extreme Sailing Series campaign.
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Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.
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Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.
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The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.
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Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.
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Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.
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The America’s Cup World Series, Portsmouth was launched at London’s OXO Tower in November 2014.
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Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.
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Into the Blue was tasked with refreshing longstanding client, The Ellen MacArthur Cancer Trust’s fundraising video.
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Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.
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Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.
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Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.
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The Ellen MacArthur Cancer Trust’s is the ‘Official Race Charity’ of the J.P. Morgan Asset Management Round the Island Race.
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Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.
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