Into the blue is an integrated sustainability, marketing, and digital communications agency.
Through our work in sports marketing and communication we have laid the foundation for integrating sustainability at the heart of these projects.
With our roots in sport sponsorship and communication, over the last 15 years we have delivered award winning campaigns for a range of sports teams, global companies and athletes.
We work for clients on marketing campaigns including branding, experiential and events, communications and digital, through to sponsorship and partnerships. We are specialists running campaigns in the lifestyle, sport and sustainability sectors.
No client is the same but every single brand or individual we work with matters. We throw ourselves into understanding the brand and audiences to the core - as if we were a member of their in-house team - and, because of this, we deliver the right results.
Into the Blue’s core team have been instrumental in developing award-winning sustainability projects and are passionate about bringing the marine industry to the conversation.
Our projects have won Hollis / UK Sponsorship Awards for sustainability, and the Best Use of Sponsorship/PR, alongside a Sport Industry Award for Sustainability Initiative of the Year.
Most recently Into the Blue’s sustainability team has won the UK Sponsorship awards for Sustainability Sponsorship as part of the 35th British America's Cup Project. The team were also shortlisted for the Sustainability Initiative of the Year by the Sports Industry Awards.
• Proven track record to deliver award-winning results for world class campaigns • Roots in sport sponsorship, sustainability and communication
• Management of global sponsorship campaigns
• 2017 BT Sports Industry Awards Team or Individual Sponsorship of the Year for Land Rover BAR: Above & Beyond
• Our team can manage all strategic communications, stakeholder engagement, PR, digital storytelling, social media, advertising and campaign management
• Our projects have won numerous Hollis / UK Sponsorship Awards for the Best Use of Sponsorship / PR Awards
Our core team have been instrumental in developing award-winning sustainability projects and are passionate about bringing the marine industry to the conversation.
Into the Blue's projects have won three Hollis Awards for the Best Use of Sponsorship/PR UK Sponsorship Award for Sports Sponsorship at Grassroots. As a team, we are dedicated to producing exceptional results for our clients; we are passionate about bringing sporting properties alive, whilst also communicating the core values and messaging of the rights holders.
Into the Blue are supporting the Ellen MacArthur Cancer Trust by running the communications and PR for the project over a national scale from the initial public launch, which included a social media teaser campaign and strong regional and national coverage, through to the finish back in Largs at the end of September.MORE
Into the Blue designed and managed a brand refreshment for the highly prestigious RC44 Class.MORE
Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.MORE
Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.MORE
Into the Blue created stand graphics and printed materials for the RYA British Youth Sailing stand at the RYA Suzuki Dinghy Show 2016MORE
Into the Blue managed the PR in the lead-up, during and subsequent to the event in which the Ellen MacArthur Cancer Trust received the keys to their new, specially adapted yacht. We also managed the media attending the event.MORE
Into the Blue managed communications for UKSA, coordinating their PR and Social Media, during their three years as official charity of Aberdeen Asset Management Cowes Week. In 2016, the partnership made it a hat-trick of successes for the event.MORE
Into the Blue managed the press in the lead up to and on the day of HRH Prince Philip's Visit to Spinlock.MORE
Into the Blue managed the communications for UKSA in the launch of their new careers initiative 'Women into Sailing'.MORE
Into the Blue created the marketing materials for UKSA's Go Sail programme in partnership with the 1851 Trust.MORE
Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.MORE
Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!MORE
Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.MORE
Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.MORE
The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.MORE
Into the Blue were responsible for the creation of posters and adverts to publicise the Silverstone Time Trial Challenge in its inaugural year.MORE
Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.MORE
Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.MORE
Into the Blue design and manage Volvo Car UK’s activation of its sponsorship of Aberdeen Asset Management Cowes Week.MORE
The Round the Island in 80 years was a project activated for J.P. Morgan Asset Management in relation to their sponsorship of the Round the Island Race. The activation centred on celebrating the 80th anniversary year of the Race. Into the Blue were tasked with creating a project which celebrated this milestone, created additional media coverage, involved the Race public and had a charitable angle.MORE
As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.MORE
The Optimist is one of the most popular starter boats and provides young sailors with the opportunity to learn and develop their sailing skills, helping them on their sporting journey.MORE
Ahead of summer 2012, Into the Blue developed the ‘Sail for Gold’ game for Volvo along with the RYA.MORE
In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.MORE
The #raceforall social media campaign was a new initiative for the 2013 J.P. Morgan Asset Management Round the Island Race. The ‘Race for all’ ethos was the key message for the campaign, the activation used the Race’s official social media platforms to help build a race community.MORE
The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.MORE
2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.MORE
Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.MORE
Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.MORE
Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.MORE
Into the Blue hosted a press lunch with Dame Ellen MacArthur at the Trust’s annual BT Tower fundraising day.MORE
Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.MORE
Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.MORE
Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.MORE
Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.MORE
Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.MORE
Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.MORE
Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.MORE
Following many successful hospitality programmes for J.P. Morgan including the 34th America’s Cup World Series, Into the Blue activated J.P. Morgan’s title sponsorship of BAR’s 2014 Extreme Sailing Series campaign.MORE
Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.MORE
Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.MORE
The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.MORE
Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.MORE
Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.MORE
The America’s Cup World Series, Portsmouth was launched at London’s OXO Tower in November 2014.MORE
Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.MORE
Into the Blue was tasked with refreshing longstanding client, The Ellen MacArthur Cancer Trust’s fundraising video.MORE
Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.MORE
Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.MORE
Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.MORE
The Ellen MacArthur Cancer Trust’s is the ‘Official Race Charity’ of the J.P. Morgan Asset Management Round the Island Race.MORE
Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.MORE
We partnered with Vestas 11th Hour Racing to deliver an exploration zone and raise awareness of ocean health for the 2017/18 Volvo Ocean RaceMORE
Eliud Kipchoge wants the world to believe that #NoHumanIsLimited, we were tasked with bringing his vision to life and inspiring people all over the world to make the brakes off in their head and break their own barriersMORE
Volvo Eco Challenge was originally set up to help sailing clubs become more environmentally friendly and to help them meet required legislation.MORE