BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

Into the Blue organised the press launch held in London and activated the team’s entry into the 2012/2013 America’s Cup World Series following the 2012 Olympic Games, which the team finished in fourth place overall.

We also negotiated and put in place all the commercial agreements in relation to the team.

Moving forward, we will help support BAR with their ambition to challenge for the 35th America’s Cup.

“Into the Blue have done a fantastic job in helping create Ben Ainslie Racing (BAR). They masterminded and managed the BAR launch in January 2012 and then secured sponsorship which enabled the team to compete in the 2012/2013 America’s cup World Series. We look forward to working with Into the Blue as they activate the title sponsors activities during the Extreme Sailing Series 2014”
- Sir Ben Ainslie