The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.
Into the Blue was commissioned to coordinate the launch event for this brand new charity, comprising a number of key elements taking place simultaneously.
The project involved the recruitment and coordination of six local schools to take part in a community art project. 70 students were tasked to paint a mural on the hoardings around the BAR construction site to be viewed by the VIP / Royal tour of the new BAR base.
Into the Blue also planned and implemented the reception and presentation for partners, influencers and media guests, as well as the press conference at the Spinnaker Tower. The event was completed with VIP boat transfer and reception at the Royal Yacht Squadron in Cowes.
Into the Blue worked within the BAR Communications team to coordinate the community art project, develop and produce assets, undertake logistics, guest liaison, event management, and coordination of activity with the BAR team, 1851 Trustees and VIP Guests.