Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.
The ISAF Sailing World Cup Weymouth and Portland brought world-class sailing back to UK waters at the London 2012 Olympic venue. The regatta, which took place between 6th-12th June 2016, was the fourth of six stages in the 2016 Series and was a last chance for the World’s top sailors to pit their wits against each other in the lead up to Rio 2016.
The regatta was a good one for the British Sailing Team in their final preparations for Rio with wins for British sailors in the 470 (Women), 49erFX (Women), Finn, Laser (Men) and Nacra 17 (Mixed). British sailors also achieved podium places in the 470 (Men), 49er (Men) and RS:X (Women) events.
The Sailing World Cup is a World-class, annual series of Olympic sailing for elite and professional sailors. It is open to the sailing classes chosen for the 2016 Olympic and Paralympic Sailing Competitions in Rio de Janeiro, Brazil. The series moves around the world to be as inclusive as possible to the top 40 boats in each class.
Over 2,000 of the World's leading sailors, representing over 75 nations compete in the Sailing World Cup which offers a definitive guide to the best-of-the-best in the Olympic sailing world.