The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.
The race regularly attracts over 1,700 boats and around 16,000 sailors, making it one of the largest yacht races in the world and the fourth largest participation sporting event in the UK after the London Marathon and the Great North and South Runs.
Since 2006, Into the Blue have been responsible for activating JPMAM sponsorship of the race. This has included creating and activating all the PR and communications related to JPMAM brand. Agency responsibilities include producing all marketing materials, liaising with key Race media contacts, managing media agencies, activating the #raceforall social media campaign which was the second global trend on Twitter 2015/16 , and organising launches and press conferences
“The whole Into the Blue team have been the most fantastic support over the years. A HUGE thank you for all your effort with this year's Round the Island. You did a fantastic job managing all the different elements and people, and ensuring the whole weekend was a huge success for J.P. Morgan, the Island Sailing Club and the Race. The team loved working with you in the lead-up and the end of sponsorship video is spot on."
- Hetty Sowerby, J.P. Morgan
“Into the Blue managed Volvo Car UK’s full programme as Official Vehicle Partner to the Round the Island Race, including sponsorship activation, PR and hospitality. They successfully secured a stand-out presence at the event through pre-event promotion, managing our fleet of cars and sponsorship assets and ensuring a strong media angle during the race. Chartering a Farr 65 for novice sailors in the form of automotive and sport media guests to compete in the race provided a unique experience and packaged with an expertly organised weekend on the Island delivered a premium brand experience that differentiated Volvo from its competitors.”
- Nikki Rooke, Head of Corporate Communications, Events and Sponsorship, Volvo Car UK
“It was a pleasure to work with you and the guys from Into the Blue at the weekend. We couldn’t have written half the stories we did without the hard work of the crew grabbing people for us at the press conference and dealing with our queries”
- Ric Summer, Press Association