11th Hour Exploration Zone Bermuda -35th America’s Cup

The Challenge

To positively engage with the host community, create opportunities to inspire younger generations, and raise awareness of ocean health and sustainability with the wider public.

The Approach

In collaboration with 11th Hour Racing, we  designed and built the ‘11th Hour Racing  Exploration Zone’ within the base, which delivered a series of experiential zones and  curriculum linked educational programmes. The Zone gave visitors unique behind-the-scenes access to the team and 11 interactive exhibits, creating an engaging story with  interconnecting themes, including Technology and Innovation, Alternative Materials, Invasive  Species/Lionfish, Ocean Plastics, The New Plastics Economy and Creative Solutions.

The Result

Over a period of six months nearly 10,000 visitors came through the education space with 1,800 Bermudian students taking part in lessons on ocean plastics, renewable energy and invasive species.