Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

Scorpion build high quality, high performance, luxury ribs ideal for use as chase boats for sail racing teams. The first Scorpion 1080 was destined to become part of the support fleet for Sir Ben Ainslie’s British Challenge for the America’s Cup, joining a further two Scorpions already supplied by the Company as part of their Official Supplier status with Land Rover BAR.

The new model launch took place at the BAR base. Media guests, customers and some special guests including powerboat racing champion Shelly Jory-Leigh and powerboat record holder Mike Deacon attended the event.

The day’s schedule included the opportunity to take a ride in the new Scorpion, take a tour of the BAR base, to learn about the new Scorpion model and to hear from and meet Sir Ben Ainslie and some of his team members.

In addition to a number of articles published in local and marine media, a broadcast piece was secured with BBC South Today, looking at the business angle of the America’s Cup and Scorpion’s role in supporting them.