Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.
International charity Operation Smile celebrated raising over £20,000 at their fundraising event: the Silverstone Time Trial Challenge. Meanwhile, the 800 cyclists who took part on the day are celebrating winning prizes that money simply can't buy including a day's sailing with Britain's America's Cup challenger team, Land Rover BAR.
The new cycling event, held on Sunday October 2nd, saw 372 cyclists take on the 25 and 10-mile Time Trial Challenges, whilst hundreds of families and every day cyclists took to the track for the Family Lap and two-hour Leisure Ride around the circuit.
Josh Williams from Owestry, Shropshire set the day's fastest time for the 25-mile TT in a time of 50 minutes and 38 seconds, whilst Rachel Whitwell from Halifax was the fastest female, finishing in 1 hour, 4 minutes and 8 seconds. Josh told us: "I loved it, it was the best race of the season. I compete in time trials every weekend, so I couldn't miss the chance to compete at Silverstone. There is a great atmosphere here, you can see how much everyone is enjoying it and it is all for a great cause."
Their times compare favourably with those set by Team Sky on the Silverstone racetrack earlier in the year. In August, albeit in very wet and windy conditions, Team Sky laid down the speed gauntlet setting a time of 56 minutes and 46 seconds for the 25-mile TT challenge.
In the team 25 Mile Time Trial event MCCC Crankettes was the fastest female team with a time of 1 hour, 6 minutes, 22 seconds, whilst Procyling Magazine took the male title with a time of 52 minutes and 52 seconds. These teams will join Land Rover BAR at their base in Portsmouth for a day of fast-paced sailing with team principal and Olympic sailing legend, Sir Ben Ainslie. Jamie Wilkins from Procycling said: "We're extremely happy to have won and incredibly excited to go sailing with the Land Rover BAR team – thanks to them for putting up a great prize and for Operation Smile for running a great event."
In the 10-mile Time Trial event Nick Meincken finished in an impressive 21 minutes and 46 seconds, whilst Hannah Kitchen took the women's honours in a respectable 26 minutes and 23 seconds.
In addition to the cycling, a retail village within the famous Silverstone pit lane garages showcased the latest cycling products and interactive activities, whilst also providing the perfect spot for spectators to watch the competitors.
Maria Moore, event organiser and Operation Smile Chairperson, said: "We wanted to create an incredible day for everyone to experience cycling at its most exciting, without fear of cars or potholes on one of the most iconic pieces of tarmac in the world. We hope the day has raised awareness of this incredible charity and put a smile on our participants' faces as well as those of children around the world that we care for." For more information, visit www.operationsmile.org.uk