Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.
In addition we produced the press packs and story leads for the event whilst also attending on the day to manage the press, brand ambassadors and interview schedule.
The priority was for the brand, previously launched in the USA and New Zealand, to receive maximum impact within UK media, a target accomplished by Into the Blue.
A wide variety of media spanning the sporting, lifestyle, business and drinks industry press attended including the BBC, Sports Business International, Drinks Innovation and Men’s Running.
“Into the Blue delivered a truly successful launch event, despite the short timescale and time zones involved; the professionalism of the team made them a pleasure to work with and the results speak for themselves"
- James Mayo, Founder SOS