Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.
On 19th June 2016 there was great excitement on Hayling Island as the Virgin Kitesurfing Armada made an attempt on the GUINNESS WORLD RECORDS™ title for the Largest Parade of Kitesurfers.
With 416 kitesurfers needed to beat the record held by Cape Town in South Africa it was always going to be a challenging target. Fortunately around 13:00 today the wind finally arrived and the attempt was on!
Kitesurfers from around the world had gathered for the Virgin Kitesurfing Armada Festival which culminated in the attempt to bring the title back to Hayling where it was first achieved in 2013. At 13:00 the wind finally arrived and the attempt was on. The kitesurfers headed out on to the water where they needed to complete a continuous parade over a 1 mile course. The current record was always going to be hard to beat but kitesurfers across the south responded to last minute calls to come down and join the attempt.
Finally, at 18:00, the announcement was made. They had done it! An amazing 423 kitesurfers had completed the course beating the old record by just 8! GUINNESS WORLD RECORDS™ verified the total and the title was officially awarded to Hayling Island and the Virgin Kitesurfing Armada.
Sophia Greenacre, Official Adjudicator from GUINNESS WORLD RECORDS™ said, "Huge congratulations to everyone for 3.5 hours of determined kitesurfing. With 423 kitesurfers completing the course Virgin Kitesurfing Armada you are officially amazing and are all GUINNESS WORLD RECORDS™ holders."
Dan Charlish, Event Organiser, said, "A huge thank you to everyone who has come down and supported the festival this weekend. It's been an amazing experience. 423 kitesurfers is a fantastic total and everone should be really proud.
We couldn't have done it without all the brilliant volunteers, industry support and the sponsors which include Virgin, WOO Sports, North Kiteboarding and Volvo Car UK. It's been an awesome weekend."