Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.
The Virgin Kitesurfing Armada brings together kitesurfers and their families, from across the UK and beyond, once a year to ride together to break the Guinness World Record for the ‘Largest Parade of Kitesurfers’ and raise funds for charity.
Volvo Car UK are looking forward to the 2015 Guinness World Record attempt scheduled to take place in October.
“The Virgin Kitesurfing Armada is a great opportunity to raise the profile of one of Britain’s fastest growing sports while also raising money for some great charities. Given our long involvement in UK sailing, we’re thrilled to be part of this world record attempt and hope it inspires more people to take up the sport.”
- Nikki Rooke, Head of Corporate Communications, Events and Sponsorship for Volvo Car UK