In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.
The objective of the app was to inspire the public during 2012 with the sailors sharing tales of their own sailing experiences and their preparation for the Games, as well as showcasing the Laser, the UK’s most popular dinghy.
Driven by Volvo Car UK with the Team Volvo sailors, the app was launched with a public event in Covent Garden. The sailors also took part in a ‘meet the team’ event at the Apple Store, Regent Street. London.
“Being a home Olympics, we really want everyone to get behind us and follow the British Sailing team. Sailing is a difficult sport to understand; it’s not like cycling or swimming where you can see the competitors racing in front of you. We have nine Olympic and three Paralympic classes to follow – that’s a lot of competitors and a lot of boats to know about. The Volvo Sailing App is an essential tool to educate and help spectators gain an understanding into what to expect in Weymouth and Portland next year.”
- Sir Ben Ainslie
"Volvo Car UK is proud to launch the Volvo Sailing App, which enables people to follow our sailing athletes, Team Volvo, in their 2012 campaigns. "It is not only a manual for active sailors, but an essential user guide for novices and anyone keen to get a basic understanding of this fantastic sport."
- Duncan Forester, Volvo head of public affairs