Volvo Cars Sailing - Christmas Social Media Campaign

Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.

The purpose of the campaign was to engage social media users with the brand while increasing followers on the Volvo Sailing facebook and twitter.

The digital ‘Advent Calendar’ offered a chance for participants to win daily prizes by answering questions relating to the Volvo product range. Focussed on the all-new XC90 as well as sailing portfolios, specifically Team Volvo and the human-side of the Volvo Ocean Race.