Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.
Into the Blue stage managed the presentation of Volvo products, generated media coverage and also created social media content including images and interviews from the event.
As well as showcasing the brand with car displays and driving experiences, Team Volvo sailors were brought in to add a touch of sparkle. London 2012 Olympic silver medallist, Luke Patience competed in the RS200 class, whilst fellow British Sailing Team member, Eilidh McIntyre, (470 women’s class) spent time offering up top tips to young RS Feva sailors. She even jumped in the boat with a few lucky sailors to share her knowledge.