Volvo Ocean Race for Vestas 11th Hour Racing

We partnered with Vestas 11th Hour Racing to deliver an exploration zone and raise awareness of ocean health for the 2017/18 Volvo Ocean Race

The Challenge

To use the Volvo Ocean Race to raise awareness of ocean health and environmental issues, and the team’s focus on  sustainability. 

The Approach 

In order to maximise the potential of each race stopover to inspire the desire for positive change in the way we think about energy and the natural resources of the planet, we designed the contents and concept for a Travelling Exploration Zone. 

We devoted a public space in the Race Village to a free, interactive educational and outreach space focused on wind and water, which enabled the team to connect directly with fans and the wider public. 

The Result

More than 99,300 visitors came through this space over the course of the race, learning about renewable energy  solutions, ocean research, innovations to prevent micro-fibre pollution, and the principles of a circular economy.