Volvo Ocean Race Media Day

Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.

The brief was to design a concept to connect the cars and brand with the race.  The results of the work included the development of a new creative video platform.  We project managed the Media Day in spring 2014 in the UK at Green Marine, who build the state of the art yachts.  We were briefed to manage the logistics on the water and achieved national, sailing and business media placement.  Into the Blue are responsible for supporting the PR activation of the Volvo Ocean Race, on a global level but also through consultancy utilising our extensive PR networks.