Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.
As part of their continued support Into the Blue are working with Volvo Car UK’s ‘Volvo Sailing Academy’ initiative – an exclusive, fun, family friendly sailing and power kiting experience offering non sailors the opportunity to join some of the country’s medallists on the water for taster sessions. Alongside the sailing and power kiting sessions and family-fun activities, Volvo car displays and test drives were offered linking the brand and product to the experience.
2013 saw three Academies take across the summer with over 700 first time sailors taking to the water. The project continued in 2014 with six academies taking place during the summer.
The long-term vision is to get as many non-sailors and beginners, nationwide, out on the water to enjoy the sport
“It was a really fun day and it was great to take new sailors out on the water for their first sailing experience. The focus now is to continue to inspire and really encourage new people to try it out and the Volvo Sailing Academy is a great kick starter into the sport”
- Paul Goodison, Team Volvo Sailor
“All the Volvo Sailing Academy events have been hugely popular and it’s clear to see there are a lot of people interested in trying something new and enjoying the sports. Volvo Car UK staged six weekend academies in 2014 and the aim is to work with our Team Volvo sailors to continue encouraging people to try the water sports and to continue the "Volvo Sailing Academy spirit”
- Nikki Rooke, Volvo Car UK
“We were delighted that over 300 people attended our open day and have already seen a good number taking out club membership and booking courses as a result of their visit. Having Volvo and Olympic gold medallist, Paul Goodison support the day was fantastic and to be joined by Stuart Bithell and Chris Grube on Sunday, who were coaching and sailing against the members, was really inspiring. It will certainly provide some indelible memories for those lucky enough to be involved.”
- Peter Ashworth, Rutland Sailing Club Rear Commodore and Open Day Co-ordinator