Volvo Sailing Round the Island Race Activation

Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.

Into the Blue activated Volvo’s sponsorship of the event. We designed and managed Volvo’s product display in the race village, coordinated PR & media, social media as well as hospitality and sailing for Volvo’s guests.

Into the Blue managed Volvo Car UK’s full programme as Official Vehicle Partner to the Round the Island Race, including sponsorship activation, PR and hospitality. They successfully secured a stand-out presence at the event through pre-event promotion, managing our fleet of cars and sponsorship assets and ensuring a strong media angle during the race. Chartering a Farr 65 for novice sailors in the form of automotive and sport media guests to compete in the race provided a unique experience and packaged with an expertly organised weekend on the Island delivered a premium brand experience that differentiated Volvo from its competitors.
- Nikki Rooke, Head of Corporate Communications, Events and Sponsorship, Volvo Car UK