Digital Media


Providing valuable advice on how to strategically integrate social media channels

In a digital age, social media channels have become an increasingly important platform to develop online PR; we can make them a fundamental part of your wider PR and marketing activities. From the targeted use of influential blogs for increased visibility to social networking applications such as Facebook and Twitter, we will help ensure your social media channels work alongside traditional print and broadcast media outlets.

We create and deliver effective campaigns that are visually engaging and impact across a range of social media platforms.

Our work is based on comprehensive social media plans and effective social media strategies. We facilitate fun online events and interactive engagement with our clients’ online audiences.  

We deliver social media advertising campaigns that work.

Ever developing, we move with the times so that our clients can be assured that we are active on all channels.


Detailed Social Media Plans

Social Media Advertising Management

Effective Social Media Strategies Targeting the Right Audiences


We offer a creative and innovative in-house digital media service. We combine imaginative ideas and a strong understanding of communication and marketing strategies.

Our specialist in-house team has a variety of experience developing digital media products, specifically digital video, film production and still images. We can develop powerful and original multimedia solutions that will bring your project to life.


RYA Dinghy Show Event Graphics

Into the Blue created stand graphics and printed materials for the RYA British Youth Sailing stand at the RYA Suzuki Dinghy Show 2016

Go Sail Project

Into the Blue created the marketing materials for UKSA's Go Sail programme in partnership with the 1851 Trust.

Silverstone Time Trial Challenge #CycleSilverstone

Into the Blue were responsible for the creation of posters and adverts to publicise the Silverstone Time Trial Challenge in its inaugural year.

Volvo Sail for Gold Game

Ahead of summer 2012, Into the Blue developed the ‘Sail for Gold’ game for Volvo along with the RYA.

Volvo Cars Sailing App

In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.


The #raceforall social media campaign was a new initiative for the 2013 J.P. Morgan Asset Management Round the Island Race. The ‘Race for all’ ethos was the key message for the campaign, the activation used the Race’s official social media platforms to help build a race community.


The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.

Volvo Sailing Round the Island Race Activation

Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.

UKSA - Cowes Week Activation

Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.

Oman Sail - Cowes Week Activation

Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.

UKSA -Year 6 Sailing Day

Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.

Volvo Cars Sailing - Optimist End of Seasons

Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.

Virgin Kitesurfing Armada - 2015

Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.

Volvo Cars Sailing - RS End of Season Championships

Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.

UKSA - Young Ambassador Launch Event

Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.

Fundraising Video - Daisy’s Story

Into the Blue was tasked with refreshing longstanding client, The Ellen MacArthur Cancer Trust’s fundraising video.

M32 Series Launch

Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.

Volvo Cars Sailing - Christmas Social Media Campaign

Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.

RC44 Championship Tour- 2015

Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.

Ellen MacArthur Cancer Trust – J.P. Morgan Round the Island Race 2015

The Ellen MacArthur Cancer Trust’s is the ‘Official Race Charity’ of the J.P. Morgan Asset Management Round the Island Race.

Travis Perkins plc – America’s Cup World Series Portsmouth Activation

Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.