Into the Blue has a long history of working with clients across a range of sports and has earned a reputation for being the primary sports agency in the watersports arena. In more recent years, this success has expanded into various other sports including large-scale cycling events.
We work across developing performance academies through to sponsorship management of elite competitors at world class and Olympic events, and running international campaigns.
For clients new to sport, we can guide you through the journey of selecting which property to work with to help create the right platform to engage with a new audience and to sell your products or services.
Sport Sponsorship is becoming a very sizeable part of marketing for brands around the world. To stay ahead brands are seeing the benefits of brand association with sport. With a growing trend towards exploring the less main-stream sports and a significant increase in brands involved in sponsorship, it is a great time to consider the opportunities. With over 12 years’ experience, Into the Blue offers the ability to turn fans of sport into fans of your brand. Ultimately improving your brand perception, and selling more of your products or services.
We’ve managed to successfully capture sponsorship for many of the UK’s most well-known brands from BT, Landrover, JPMorgan through to Hugo Boss, and work with high profile athletes such as four times Olympic Gold medallist Sir Ben Ainslie, double Olympic Gold medallist Shirley Robertson OBE and one of the world’s leading kite surfing family with 35 world and Championship titles between them – ‘the Bridges’.
We’ve worked at the heart of sponsorship for a number of years and have a heritage and passion for finding sponsorship that works for brands as part of their marketing mix. We take the difficulties out of the projects by drawing up and negotiating contracts, through to activation and maximising sponsorship activities. This increases media coverage and brand awareness for the sponsoring party and aligns brands to sports and athletes. Sport sponsorship is a much more effective mechanism to target an audience, and is proven to work. Reconsider the next advertising campaign, and spend some time exploring the options within sport sponsorship.
‘“Volvo Car UK has worked with Into the Blue for over a decade. Gail and the team have been instrumental in growing Volvo’s association with the sailing audience to the point where Volvo and sailing are inextricably linked. The benefits of Volvo’s sponsorship extend beyond awareness to real sales as Into the Blue have helped us activate our sponsorship at numerous sailing events and have helped Volvo create really innovative car displays and test drives that have brought many new customers to the Volvo brand. Overall Volvo’s sponsorship has delivered both brand enhancement and sales in a very cost effective way.”'
Nick Connor, CEO Polestar, former MD Volvo Car UK
Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.MORE
Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.MORE
Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.MORE
Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!MORE
Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.MORE
Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.MORE
The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.MORE
Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.MORE
The Optimist is one of the most popular starter boats and provides young sailors with the opportunity to learn and develop their sailing skills, helping them on their sporting journey.MORE
2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.MORE
Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.MORE
Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.MORE
Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.MORE
Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.MORE
Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.MORE