Into the Blue has a long history of working with clients across a range of sports and has earned a reputation for being the primary sports agency in the watersports arena.  In more recent years, this success has expanded into various other sports including large-scale cycling events. 

We work across developing performance academies through to sponsorship management of elite competitors at world class and Olympic events, and running international campaigns. 

For clients new to sport, we can guide you through the journey of selecting which property to work with to help create the right platform to engage with a new audience and to sell your products or services.

Why Sports Sponsorship?

Sport Sponsorship is becoming a very sizeable part of marketing for brands around the world.  To stay ahead brands are seeing the benefits of brand association with sport.  With a growing trend towards exploring the less main-stream sports and a significant increase in brands involved in sponsorship, it is a great time to consider the opportunities.  With over 12 years’ experience, Into the Blue offers the ability to turn fans of sport into fans of your brand.  Ultimately improving your brand perception, and selling more of your products or services.

We’ve managed to successfully capture sponsorship for many of the UK’s most well-known brands from BT, Landrover, JPMorgan through to Hugo Boss, and work with high profile athletes such as four times Olympic Gold medallist Sir Ben Ainslie, double Olympic Gold medallist Shirley Robertson OBE and one of the world’s leading kite surfing family with 35 world and Championship titles between them – ‘the Bridges’.

 We’ve worked at the heart of sponsorship for a number of years and have a heritage and passion for finding sponsorship that works for brands as part of their marketing mix.  We take the difficulties out of the projects by drawing up and negotiating contracts, through to activation and maximising sponsorship activities. This increases media coverage and brand awareness for the sponsoring party and aligns brands to sports and athletes.  Sport sponsorship is a much more effective mechanism to target an audience, and is proven to work.  Reconsider the next advertising campaign, and spend some time exploring the options within sport sponsorship.


Olympic Homecoming - British Sailing Team at Dartmouth Regatta - 2016

Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.

Silverstone Time Trial Challenge - 2016

Into the Blue managed the PR and registrations for this brand-new cycling time trial event at Silverstone which raised over £20,000 for Operation Smile.

Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

Volvo Round the Island Kitesurf - Bridge Family World Record Attempt - 2016

Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!

Virgin Kitesurf Armada - 2016

Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.

ISAF Sailing World Cup Weymouth and Portland - 2016

Into the Blue were contracted to coordinate ticket sales, run the social media and manage communications for the Weymouth and Portland stage of the ISAF Sailing World Cup in 2016.

J.P. Morgan Asset Management Round the Island Race

The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.

The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.

UK Optimist Class Association

The Optimist is one of the most popular starter boats and provides young sailors with the opportunity to learn and develop their sailing skills, helping them on their sporting journey.

Volvo Sailing Speed Challenge

2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.

Volvo Sailing Academy

Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.

Oman Sail - Cowes Week Activation

Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.

Festival No.6

Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.

Virgin Kitesurfing Armada - 2015

Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.

RC44 Championship Tour- 2015

Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.