Into the Blue worked with Alex Thomson Racing from 2008-2010, on the management of their global communications strategy.
Highlights included handling all PR relating to Lewis Hamilton’s appearance on HUGO BOSS during the Round the Island Race, generating over £2million in global media value.
The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.MORE
Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.MORE