America’s Cup
The Client

The America’s Cup World Series (ACWS) event took place in Portsmouth 23-26 July 2015 and 21–24 July 2016. Sir Keith Mills, one of the driving forces behind the London Olympics and the Invictus Games, and his Team Origin company, have won the rights to stage the America’s Cup World Series on British waters. The battle will commence in the historic maritime city of Portsmouth, the home of Sir Ben Ainslie’s BAR British challenger, for the world’s most sought after sailing trophy. The staging of the ACWS on the famous waters of the Solent, where the Cup began in 1851, will provide an unrivalled platform to showcase British technology, innovation and expertise as well as demonstrating the sailing and technical talent that surrounds America’s Cup racing.


Into the Blue lead the global communications activity for the America’s Cup World Series, Portsmouth, providing the best platform for Britain to showcase its sailing talents to the world.


Into the Blue staged the launch and press conference for the America’s Cup World Series, Portsmouth in London in November 2014 and lead the global media communications strategy. The launch received widespread media attention around the world.


Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.

Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

BAR 35th America’s Cup Launch

Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.

Ben Ainslie Racing 1851 Trust Launch

The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.

America’s Cup World Series - Launch Event

The America’s Cup World Series, Portsmouth was launched at London’s OXO Tower in November 2014.