Land Rover BAR
The Client

Ben Ainslie Racing (BAR) is a sailing team set up with the ultimate aim to win the America’s Cup and bring the oldest sports trophy in the world back to Britain.


Into the Blue were tasked to create a brand for Ben Ainslie Racing, arrange a media presentation to the world’s press and secure commercial partners to fund the team’s entry into the America’s Cup World Series 2012/13.


Into the Blue launched BAR on 10th January 2012 at London’s Southbank with over 40 people in attendance, including UK media – the BBC, Sky, News, The Daily Telegraph and the Guardian with the news hitting a global audience. Following the launch, sponsorship was successfully secured. Into the Blue also managed the team’s record breaking entry at the 2013 J.P. Morgan Asset Management Round the Island Race and managed the team with their entry into the 2014 Extreme Sailing Series. The team also supported BAR launch for their 35th America’s Cup Campaign in June 2014. Into the Blue continue to work closely with Land Rover BAR, helping manage key sponsors, to coordinate and staff events in the UK and around the world for a range of their partners.


Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

BAR 35th America’s Cup Launch

Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.

America’s Cup World Series - Launch Event

The America’s Cup World Series, Portsmouth was launched at London’s OXO Tower in November 2014.

Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

Ben Ainslie Racing 1851 Trust Launch

The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.