Cowes SailGP Event and Ticket Sales Promotion
THE CHALLENGE

Our team was tasked with raising the sailing community and general public’s awareness of the Cowes SailGP event and promoting its premium seating and hospitality options to maximise ticket sales. These options included the Cowes SailGP Grandstand and Cruise Premier. We also publicised the event’s free of charge viewing options, inclusive of the Cowes SailGP Race Village and Boater Programme, to drive event attendance.

The RESULT

Cowes SailGP proved a huge success, as ticket sales flew through the roof and public awareness accelerated, resulting in a mass audience on the day.