Disney Pirates of the Caribbean
The Client

The sailing team consisted of eleven highly experienced sailors spanning six different nations, with the communications tailored around these nationalities, (Sweden, Great Britain, USA, Canada, New Zealand and the Netherlands).

THE CHALLENGE

In 2005, Into the Blue managed the global PR strategy for the Disney entry into the Volvo Ocean Race 2005-06, Pirates of the Caribbean.

The RESULT

We put a team in place that complemented the existing team, including a travelling team, a UK based team and photography and television partnerships. We worked together to create a photography, video, audio and text archive to allow us to actively sell in the Pirates across all press mediums and update the official boat website. Pirates of the Caribbean generated a huge level of interest which in turn generated a significant amount of press coverage – an innovating sponsorship, which paid huge dividends.

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