Helena Lucas MBE
The Client

Helena Lucas MBE, Paralympic gold medallist from the London 2012 Games. Her win took her into the history books as the first British female Paralympic sailor to win gold. She competes in the 2.4mR keelboat, and was the only female in an otherwise male dominated field at the London 2012 Games.

THE CHALLENGE

Helena’s target is now to win a second gold medal at the Rio 2016 Games, again in the 2.4mR and will be the only British London 2012 sailing gold medallist to be campaigning for the next Olympic Games.

The RESULT

Into the Blue successfully assisted Helena in gaining sponsorship with world-renowned yachting company Sunsail to support her in the lead-up to Rio 2016. In 2014, Helena also became a Charity Ambassador for youth sailing charity UKSA.

RELATED WORK

UKSA - Cowes Week Activation

Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.

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UKSA -Year 6 Sailing Day

Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.

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UKSA - Young Ambassador Launch Event

Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.

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