Henri Lloyd was established in 1963 in Manchester. The British clothing manufacturer specialises in high quality clothing and apparel for sailing and yachting, boasting a host of technological firsts in sailing clothing, as well as being a successful lifestyle brand. Into the Blue were responsible for developing a strategic plan for marine PR and sponsorship activation based around Henri Lloyd’s many prestigious links with the marine events and personalities.
Into the Blue oversaw the sailing brand’s PR and marine sponsorship activation during 2013. They now continue to support the brand in developing their PR.
Into the Blue helped activate and coordinate sponsorships including their winning entry, Henri Lloyd – 50 Years of Pioneering Spirit, in the Clipper Round the World Yacht Race 13/14. Into the Blue also launched Henri Lloyd’s brand new Elite OFFSHORE range of sailing clothing which introduced yet more firsts in fabric and design technology.
Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.MORE
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