Henri Lloyd
The Client

Henri Lloyd was established in 1963 in Manchester. The British clothing manufacturer specialises in high quality clothing and apparel for sailing and yachting, boasting a host of technological firsts in sailing clothing, as well as being a successful lifestyle brand. Into the Blue were responsible for developing a strategic plan for marine PR and sponsorship activation based around Henri Lloyd’s many prestigious links with the marine events and personalities.

THE CHALLENGE

Into the Blue oversaw the sailing brand’s PR and marine sponsorship activation during 2013. They now continue to support the brand in developing their PR.

The RESULT

Into the Blue helped activate and coordinate sponsorships including their winning entry, Henri Lloyd – 50 Years of Pioneering Spirit, in the Clipper Round the World Yacht Race 13/14. Into the Blue also launched Henri Lloyd’s brand new Elite OFFSHORE range of sailing clothing which introduced yet more firsts in fabric and design technology.

RELATED WORK

Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

MORE
BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

MORE
BAR 35th America’s Cup Launch

Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.

MORE