M32 Series
The Client

The M32 Series … the next step in sail racing. The M32 Series is a collection of regional sailing series with a global footprint, racing in the ultimate 32ft carbon fibre one-design catamarans. The boats are designed for speed and exhilaration but with an underlying simplicity and portability which means they can be easily transported and campaigned around the world, cost effectively. Following a successful trial series in Scandinavia in 2014, featuring top names such as Freddie Lööf, Hans Wallén and Mattias Rahm, the M32 Series was launched in Sydney in December 2014. It will initially include Series events in Iberia, North America, European Lakes, Mallorca, British Isles and Scandinavia. The M32 catamaran was designed by Göran Marström, famous for the design of the Olympic class Tournado catamaran, and Kåre Ljung, and is built by Aston Harald Composites in Sweden under the direction of Killian Bushe.

THE CHALLENGE

Into the Blue was commissioned to launch this new concept in sail racing. The brief was to design, manage and implement the global communications launch for all of the M32 Series. The overriding aim was to develop these fledgling events into a globally recognised, highly successful collection of regattas which will attract the best sailing talent and deliver outstanding, cost effective results for sponsors. They will also provide some of the best spectator and hospitality experiences in the sailing world.

The RESULT

Into the Blue delivered the M32 Series press conference and media launch event in Sydney in December 2014, marking the start of the project. Into the Blue are now working alongside Aston Harald Composites and Series organisers to create and manage the global communications strategy and implementation to develop the new M32 Series into a collection of world class events.

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