Mike Golding Yacht Racing
The Client

www.mikegolding.com

THE CHALLENGE

Into the Blue managed a global PR strategy for Mike Golding Yacht Racing and his yacht Ecover III, during his 2008 Vende Globe campaign We worked proactively on the PR to keep Mike and his sponsorship profile at a high level before the start of the Vendee Globe 2008-2009.

The RESULT

After building a good working relationship with Mike, we were retained as his PR Agency, for the Ecover entry into the Extreme 40 European Sailing Series.

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