NatWest Island Games
The Client

www.natwestislandgames2011.co.uk

THE CHALLENGE

Into the Blue were contracted by the NatWest Island Games to create a sponsorship strategy to raise funds for the 2011 Games. We developed a sponsorship package for the Games, including all graphic design and copy for the sponsorship pack.

The RESULT

This also included the development of a unique ‘Friends of the Games’ fundraising initiative, which allows people to ‘buy a piece of the Island’ through a pixel map. The ‘Friends of the Games’ pixel map is hosted on the NatWest Island Games 2011 website which is promoted on all marketing communications, and will be regularly viewed by audiences around the world as they prepare for the games next year.

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