NatWest Island Games
The Client


Into the Blue were contracted by the NatWest Island Games to create a sponsorship strategy to raise funds for the 2011 Games. We developed a sponsorship package for the Games, including all graphic design and copy for the sponsorship pack.


This also included the development of a unique ‘Friends of the Games’ fundraising initiative, which allows people to ‘buy a piece of the Island’ through a pixel map. The ‘Friends of the Games’ pixel map is hosted on the NatWest Island Games 2011 website which is promoted on all marketing communications, and will be regularly viewed by audiences around the world as they prepare for the games next year.


Ellen MacArthur Cancer Trust BT Tower

Into the Blue hosted a press lunch with Dame Ellen MacArthur at the Trust’s annual BT Tower fundraising day.

Ben Ainslie Racing 1851 Trust Launch

The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.

UKSA - Young Ambassador Launch Event

Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.