North Sails
The Client

North Sails is the world leader in sailmaking and have an ongoing commitment to making sails faster, lighter and longer lasting. They craft their sails to a higher standard of performance and durability than any other sailmaker in the world. Almost every technical advance in modern sails has come from North Sails UK. Into the Blue was appointed by North Sails to coordinate all of their PR activity.


Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.


The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.

SOS UK Launch

Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.

M32 Series Launch

Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.

RC44 Championship Tour- 2015

Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.

Travis Perkins plc – America’s Cup World Series Portsmouth Activation

Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.