In 2008 His Majesty Sultan Qaboos Bin Said gave his blessing for Oman Sail to be formed. Initially their objectives included creating an around the world sailing race which would start and end in Mustcat, build a sailing school to teach young Omanis the sport and reinstate the maritime eminence the country once had. These objectives were soon fulfilled and today the scale and ambition of Oman Sail continues to grow by the year. Their sailing programme has already achieved many victories as part of our elite inshore and offshore racing teams.
Into the Blue works with the Oman Sail Extreme 40 team, managing the communications and media relations during Extreme Sailing Series. We also manage the media and communications for Cowes Week.
Into the Blue has helped manage the communications for Oman Sail’s entry into the Route du Rhum, Oman Air Majan, a 105ft Arabian 100 trimaran skippered by French sailor Sidney Gavignet. The Route du Rhum is a gruelling 3,500 mile offshore race from St Malo to Guadeloupe. Today, Into the Blue manage Oman’s communications for particular legs of the Extreme Sailing Series and Cowes Week.
Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.
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Into the Blue created the launch of a brand new concept in sail racing – a collection of regional sailing series with a global footprint.
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Into the Blue is responsible for managing the PR, communications, marketing and media team for the RC44 Class Association and annual RC44 Championship Tour, a key series on the international yacht racing circuit.
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