RC44
The Client

The RC44 boats are designed by four times America’s Cup winner, Russell Coutts. The boat was conceived in 2007 and now attracts some of the world’s leading business minds as their owner/drivers along with the top sailors in the world. Enabling amateur sailors to race alongside the biggest names in the sport on thoroughbred one-design racing yachts at some of the best sailing venues on the planet.

THE CHALLENGE

Into the Blue is pleased to be working with the RC44 Class Association on their International Championship Tour. This includes all media relations, website, social media content, multimedia content and all race communications at the event

The RESULT

Since taking on the media and communications for the Class Into the Blue has developed a strong and dynamic relationship over the last five years, promoting a world class Championship Tour incorporating 14 international teams.

RELATED WORK

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