Sir Ben Ainslie
The Client

Sir Ben Ainslie is the most successful Olympic Sailor of all time, and has been managed throughout his sailing career by Into the Blue. Most recently during his time sailing with Oracle Team USA in their successful America’s Cup defence in San Francisco.


The America’s Cup has always been an aspiration of Ben’s. In January 2012 Into the Blue launched Ben Ainslie Racing (BAR), Ben’s very own racing team, who have the long term vision of bringing the cup back to Britain. Into the Blue were responsible for all marketing and communications for BAR as well as the management of Sir Ben.


Following his Gold medal win, in the London 2012 Olympic Games, Ben flew straight to America to lead his team J.P. Morgan BAR in the America’s Cup World Series. Considering this was the Team’s first World Series, they achieved third overall in the 2012-2013 edition. This success coupled with Into the Blue’s extensive media contacts and industry knowledge has secured worldwide coverage for both BAR and Ben. The media coverage includes monthly diary entries with The Telegraph. Ben also featured in Sports Pro Magazine’s Top 50 Most Marketable Athletes, being the first sailor to do so. Looking ahead, we will continue to manage all aspects of the team’s communications, marketing and proactively support BAR’s commercial development as a challenger for the 35th edition for the oldest trophy in international sport, the America’s Cup.


Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

BAR 35th America’s Cup Launch

Into the Blue were contracted to support Ben Ainslie Racing’s launch for their 35th America’s Cup Campaign at the Queen’s House in Greenwich, June 2014.

BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.

Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.


The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.

SOS UK Launch

Into the Blue were contracted by SOS to activate PR around their UK launch in 2014. This included proactive sell in to a targeted list of media utilising our extensive media contacts.

J.P. Morgan Hospitality - Extreme Sailing Series 2014

Following many successful hospitality programmes for J.P. Morgan including the 34th America’s Cup World Series, Into the Blue activated J.P. Morgan’s title sponsorship of BAR’s 2014 Extreme Sailing Series campaign.

Ben Ainslie Racing 1851 Trust Launch

The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.