The King's Cup
The Client

The Duke and Duchess of Cambridge hosted the inaugural regatta The King’s Cup in August 2019 to raise awareness and funds for eight of Their Royal Highnesses’ Patronages. As strong advocates for sport the Duke and Duchess and have undertaken work both in the UK and overseas to highlight the positive impact that sport can have on the individual and within local communities.

THE CHALLENGE

Into the Blue designed the branding for The King’s Cup, built the website and Facebook page, and provided event support for the official launch at an event attended by Their Royal Highnesses at the Cutty Sark. The eight boats taking part in The King’s Cup each represented one of the charities that were supported by Their Royal Highnesses and were skippered by high profile charity ambassadors. Into the Blue helped to bring greater awareness of the charities through local PR and social media. The King’s Cup took place ahead of Lendy Cowes Week and Into the Blue was tasked with attracting members of the public to watch the race from the SailGP Race Village on Cowes seafront. On event day Into the Blue supported the media from a dedicated media boat that hosted 100 national print and broadcast journalists.

The RESULT

The event attracted a large crowd on Cowes seafront who came to witness the live action and enjoy the family-friendly activities. The crowds were also able to enjoy watching Dan Snow and Their Royal Highnesses present Bear Grylls from the winning team, Tusk, with The King’s Cup on stage at the SailGP Race Village. Raised awareness through social and media coverage was achieved for each of the eight charities. The Duke and Duchess enjoyed the success of the event so much that it is hoped it will return to Cowes as an annual event.