Travis Perkins plc
The Client

As an Official Partner of the 2015 & 2016 editions of the America’s Cup World Series Portsmouth, Travis Perkins sponsor the disabled platforms and ramps at the Race Village on Southsea Common and have also partnered with the event’s Official Charity, the 1851 Trust, to fund the Portsmouth Sailing Project. The Portsmouth Sailing Project, run by the 1851 Trust and delivered by the Andrew Simpson Sailing Foundation, aims to get 1,000 young people from the Portsmouth area out on the water sailing during the summer holidays. The project also gives Travis Perkins plc the opportunity to offer a sailing day to its own official charity Whizz Kidz, who provide specially adapted wheelchairs to disabled children.


Into the Blue were tasked with activating Travis Perkins plc’s sponsorship of the America’s Cup World Series Portsmouth.


The Partnership was formalised just weeks before the event in Portsmouth, so the first year focussed primarily on engaging with Travis Perkins’ customers and brands to introduce them to sailing via social media and the Portsmouth Sailing Project. Travis Perkins PLC is known as one of the UK’s leading suppliers of materials and professional services to the construction and home improvement markets. The company have partnered with the America’s Cup World Series – Portsmouth as the Official Building Supplies Partner and the Official Inclusivity Partner for the 1851 Trust Visitors Centre.


Travis Perkins plc – America’s Cup World Series Portsmouth Activation

Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.

Louis Vuitton America’s Cup World Series Portsmouth - 2016

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The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

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Ben Ainslie Racing 1851 Trust Launch

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BAR - Team Launch

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