Travis Perkins plc
The Client

As an Official Partner of the 2015 & 2016 editions of the America’s Cup World Series Portsmouth, Travis Perkins sponsor the disabled platforms and ramps at the Race Village on Southsea Common and have also partnered with the event’s Official Charity, the 1851 Trust, to fund the Portsmouth Sailing Project. The Portsmouth Sailing Project, run by the 1851 Trust and delivered by the Andrew Simpson Sailing Foundation, aims to get 1,000 young people from the Portsmouth area out on the water sailing during the summer holidays. The project also gives Travis Perkins plc the opportunity to offer a sailing day to its own official charity Whizz Kidz, who provide specially adapted wheelchairs to disabled children.

THE CHALLENGE

Into the Blue were tasked with activating Travis Perkins plc’s sponsorship of the America’s Cup World Series Portsmouth.

The RESULT

The Partnership was formalised just weeks before the event in Portsmouth, so the first year focussed primarily on engaging with Travis Perkins’ customers and brands to introduce them to sailing via social media and the Portsmouth Sailing Project. Travis Perkins PLC is known as one of the UK’s leading suppliers of materials and professional services to the construction and home improvement markets. The company have partnered with the America’s Cup World Series – Portsmouth as the Official Building Supplies Partner and the Official Inclusivity Partner for the 1851 Trust Visitors Centre.

RELATED WORK

Travis Perkins plc – America’s Cup World Series Portsmouth Activation

Travis Perkins plc are an Official Partner of the America’s Cup World Series – Portsmouth.

MORE
Louis Vuitton America’s Cup World Series Portsmouth - 2016

Into the Blue managed all of the PR and communications for this event where the hosts, Land Rover BAR, came out on top.

MORE
The Louis Vuitton America’s Cup World Series – Portsmouth – 2015

Into the Blue won the tender to deliver the communication strategy and implementation for Team Origin Events, the rights holders and organisers of the first America’s Cup World Series event of the 35th America’s Cup.

MORE
Ben Ainslie Racing 1851 Trust Launch

The 1851 Trust, supported by Ben Ainslie Racing (BAR), aims to inspire and engage a new generation through sailing to become innovators of the future and stewards of the marine environment.

MORE
Scorpion RIBs – New Model Launch at Land Rover BAR – 2015

Into the Blue were asked to plan and host a media launch for Scorpion RIBs brand new 1080 RIB model at Land Rover BAR in Portsmouth.

MORE
BAR - Team Launch

Ben Ainslie Racing (BAR) was launched in January 2012 by Sir Ben Ainslie, with the ultimate ambition to challenge for the 35th America’s Cup and bring the cup back to Britain.

MORE