UKSA
The Client

UKSA is a youth charity who believes in the power of the sea to make a change by offering transformational opportunities to 9,000 young people a year through sailing and watersports.

THE CHALLENGE

Into the Blue has supported UKSA with PR, Social Media and Event Management, as well as offering expertise and support throughout their role as the Official Race Charity of Aberdeen Asset Management Cowes Week in 2014, 2015 and 2016.

The RESULT

PR Coverage was gained in both National and Regional media in the lead up to Cowes Week and beyond. Into the Blue continue to manage PR and social media for UKSA across both their charitable and commercial activities.

RELATED WORK

Hat-trick of success for UKSA during Cowes Week

Into the Blue managed communications for UKSA, coordinating their PR and Social Media, during their three years as official charity of Aberdeen Asset Management Cowes Week. In 2016, the partnership made it a hat-trick of successes for the event.

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Dee Caffari Launches the UKSA Careers Initiative 'Women into Sailing'

Into the Blue managed the communications for UKSA in the launch of their new careers initiative 'Women into Sailing'.

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UKSA -Year 6 Sailing Day

Into the Blue supported UKSA with their PR and social media for the launch of their Year 6 sailing initiative.

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UKSA - Cowes Week Activation

Into the Blue supported UKSA with their PR and Social Media during Cowes Week 2014 in their first year as Official Cowes Week Charity.

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UKSA - Young Ambassador Launch Event

Into the Blue delivered PR and social media for the launch of UKSA’s Ambassador programme in November.

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J.P. Morgan Asset Management Round the Island Race

The annual J.P. Morgan Asset Management Round the Island Race, organised by the Island Sailing Club, is a one-day yacht race around the Isle of Wight, England.

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