The Virgin Kitesurfing Armada is a unique kitesurfing festival held on Hayling Island each year, bringing the kitesurfing community together for one fantastic weekend of kiting, music, fundraising and record breaking. To date they have broken 5 GUINNESS WORLD RECORDS™ and raised over £160,000 for charity. Into the Blue manage the PR and marketing for the annual event.
Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.MORE
Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.MORE
Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!MORE