Volvo Car UK
The Client

Volvo Car UK has been a key sponsor of British sailing since 1999, and Into the Blue managed the entire sailing sponsorship for over a decade – working across everything from youth development through to Britain’s top sailors at the pinnacle of the sport, the Volvo Ocean Race.


Into the Blue worked as the retained sports sponsorship agency for Volvo Car UK, managing all aspects of their sailing sponsorship – our challenge - to develop creative ideas to keep Volvo at the forefront of British sailing, improve brand perception to sailing fans, and promote the association with the Volvo Ocean Race.


Sponsorship Activation includes: Official Car Supplier to the British Sailing Team Volvo Sailing Academies Title Sponsor to International Optimist Class Association Events Official car supplier to RS Association Events Partner to J.P. Morgan Asset Management Round the Island Race Partner to Aberdeen Asset Management Cowes Week Team Bridge Kitesurfing sponsorship Official partner to the Virgin Kitesurfing Armada Management of the RYA Affinity scheme Management of the complex logistics of a fleet of up to 87 branded cars Sailing event car displays Digital – Into the Blue has created, and continue to develop a digital platform for Volvo Sailing, including populating a new website, Facebook page, YouTube channel, Twitter page, developing the Volvo Sailing App and Volvo Sail for Gold Game.


Olympic Homecoming - British Sailing Team at Dartmouth Regatta - 2016

Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.

Volvo Round the Island Kitesurf - Bridge Family World Record Attempt - 2016

Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!

Virgin Kitesurf Armada - 2016

Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.

Volvo Car UK – Aberdeen Asset Management Cowes Week 2015

Into the Blue design and manage Volvo Car UK’s activation of its sponsorship of Aberdeen Asset Management Cowes Week.

Volvo Sail for Gold Game

Ahead of summer 2012, Into the Blue developed the ‘Sail for Gold’ game for Volvo along with the RYA.

Volvo Cars Sailing App

In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.

Volvo Car UK Olympic Activation 2012

​Volvo Sailing Dealer Tour

Volvo Sailing Speed Challenge

2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.

Volvo Ocean Race Media Day

Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.

Volvo Sailing Round the Island Race Activation

Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.

Volvo Sailing Academy

Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.

Volvo Car UK - Cowes Week Hospitality

Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.

Festival No.6

Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.

Volvo Cars Sailing - Optimist End of Seasons

Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.

Volvo Cars Sailing - RS End of Season Championships

Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.

Volvo Cars Sailing - Christmas Social Media Campaign

Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.

Virgin Kitesurfing Armada - 2015

Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.

Volvo Car UK Pride Day

As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.