Volvo Car UK has been a key sponsor of British sailing since 1999, and Into the Blue managed the entire sailing sponsorship for over a decade – working across everything from youth development through to Britain’s top sailors at the pinnacle of the sport, the Volvo Ocean Race.
Into the Blue worked as the retained sports sponsorship agency for Volvo Car UK, managing all aspects of their sailing sponsorship – our challenge - to develop creative ideas to keep Volvo at the forefront of British sailing, improve brand perception to sailing fans, and promote the association with the Volvo Ocean Race.
Sponsorship Activation includes: Official Car Supplier to the British Sailing Team Volvo Sailing Academies Title Sponsor to International Optimist Class Association Events Official car supplier to RS Association Events Partner to J.P. Morgan Asset Management Round the Island Race Partner to Aberdeen Asset Management Cowes Week Team Bridge Kitesurfing sponsorship Official partner to the Virgin Kitesurfing Armada Management of the RYA Affinity scheme Management of the complex logistics of a fleet of up to 87 branded cars Sailing event car displays Digital – Into the Blue has created, and continue to develop a digital platform for Volvo Sailing, including populating a new website, Facebook page, YouTube channel, Twitter page, developing the Volvo Sailing App and Volvo Sail for Gold Game.
Into the Blue managed Volvo Car UK's title sponsorship of Dartmouth Week in 2016. As part of this role, we organised and deliver an Olympic Homecoming Event for the Team GB Sailors following their return from a hugely successful Rio Olympics.
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Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!
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Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.
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Into the Blue design and manage Volvo Car UK’s activation of its sponsorship of Aberdeen Asset Management Cowes Week.
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Ahead of summer 2012, Into the Blue developed the ‘Sail for Gold’ game for Volvo along with the RYA.
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In the lead up to London 2012, Volvo Car UK launched the ultimate tool to become an armchair sailing expert – an ‘app’ available for download from the apple store.
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2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.
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Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.
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Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.
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Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.
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Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.
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Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.
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Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.
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Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.
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Into the Blue designed and managed the creation and execution of a Volvo Ocean Race-inspired social media holiday campaign.
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Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.
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As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.
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