38,739 nautical miles, 11 ports and mother nature’s most extreme conditions make the Volvo Ocean Race one of the toughest, most gruelling sailing challenges in the world. This is where the elite of the sailing profession battle it out on the most treacherous oceans in a nine-month marathon on the seas, passing through four oceans and five continents. The race is an exceptional test of sailing prowess and human endeavour where the athletes push themselves to the limit of endurance in what is commonly referred to as the ‘Everest of Sailing’. Over the duration of the race, the crews experience life at the extreme: no fresh food, temperature variations from -15 to +40 degrees Celsius and only take one change of clothes on board. They trust their lives to the skipper and each other and experience hunger and severe sleep deprivation.
Into the Blue were Volvo Car Group’s client support agency for the 2014/2015 edition of the Volvo Ocean Race, providing full time support and liaison between the Race organisers and Volvo Car Group’s national sales companies worldwide. Into the Blue’s role was to bring the race to life on a regional basis and to maximise the impact of the Race for the brand locally.
Into the Blue had a dedicated PR resource working within the Volvo Ocean Race Comms team to provide news, stories and content directly to the national sales companies from the race stopovers.
Into the Blue assisted in the organisation and communications of the World Record attempts with Volvo-sponsored kitesurfing family 'Team Bridge'. The event was an emphatic success with four new World Records being set by one family in one day!MORE
Into the Blue design and manage Volvo Car UK’s activation of its sponsorship of Aberdeen Asset Management Cowes Week.MORE
As part of Volvo Car UK’s continued sponsorship of the British Sailing Team, Into the Blue managed the organization of two Volvo Pride Days for the Podium and Potential Podium squad members.MORE
Into the Blue were asked to manage the PR and Media before and during the Guinness World Record attempt at Hayling Island for the Largest Parade of Kitesurfers.MORE
2013 saw three of sailing’s most talented, competitive, fun personalities, together with a kitesurfing world record breaker, put their speed to the test and raced head to head in the first ever ‘Volvo Sailing Speed Challenge’, a never-before-seen charity showdown held in the Solent during Aberdeen Asset Management Cowes Week.MORE
Into the Blue were appointed by Volvo Ocean Race in 2013 to provide consultancy.MORE
Volvo Car UK is the Official Car Partner of the J.P. Morgan Asset Management Round the Island Race.MORE
Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport.MORE
Into the blue hosted a day of Corporate Hospitality for Volvo Car UK during Cowes Week, to which they are the Official Car Supplier.MORE
Volvo Car UK are the Official Car Partner to Festival No. 6 in Portmeirion, North Wales.MORE
Into the Blue have managed Volvo Car UK’s sponsorship of the International Optimist Class Association in the UK for over eight years.MORE
Into the Blue activated Volvo Car UK’s partnership with the Virgin Kitesurfing Armada, including media and social media content, as well as brand and product presentation integral to the event.MORE
Into the Blue activated Volvo Car UK’s Official Car Partner sponsorship of the RS Class Association, to celebrate twenty years of RS Sailing at the Volvo RS End of Season Championships in November 2014.MORE